Macy’s Flower ShowEach year Macy’s hosts the “Flower Show” at flagship stores across the United States. This year, ShutterBooth and Aventus Solutions worked with Macy’s State Street in Chicago to create a unique, one-of-a-kind photo experience for this year’s show; themed “Once Upon Springtime”. This custom photo booth installation featured a kiosk and custom 3-D backdrop. Guests could capture animated GIFs or Boomerang style GIFs featuring a custom branded overlay with the event hashtag, #macysflowershow. Over the course of 10 days, hundreds of people stepped up to create their own photo experiences that they instantly shared to social media. Throughout the duration of the event there were 2,196 total photo sessions, 3,124 total shares and 6,817 guest photo views. From the social media shares we were able to reach 222,289 unique accounts resulting in 744,537 total impressions.
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