Evian US Open
We collaborated with Evian for an internal product launch for the sales and marketing team at Danone. Evian’s goal was to create a unique experience for their team and build internal excitement around their new “Evian Oversize” campaign.
With Evian being a long-standing corporate sponsor for the US Open and the launch coinciding with the beginning of the season, the customized gif photo booth experience was designed with the US Open in mind.
Team members used oversized tennis props while using the gif booth and were able to share their digital media instantly via text and email. A direct feed was setup to the company’s internal Facebook site to share all of the animated gif action in real time for everyone to see. In addition to gifs, instant printouts co-branded with the Evian and US Open logos were printed for each employee.
With some inspiration from the new ad campaign, a matching branded overlay was created for each gif output.
This experience helped Danone energize their sales and marketing team in an interactive way. Brand engagement isn’t always consumer facing, it’s important to create experiential opportunities within your company as well.
Contact us to discuss how we can create a unique experience and energize your team for your next product launch!
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