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Alabama
Birmingham
Alaska
Anchorage
District of Columbia
Washington D.C.
Hawaii
Hawaii
Kentucky
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BostonNew England
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Nitro World Games

ShutterBooth and Aventus Solutions partnered with 47 Hats to power up their Nitro World Games, an international action sport event.

47 Hats wanted to provide an immersive experience for attendees by offering them the ability to feel like they were a part of the sporting event.

A BMX bike and custom green screen stand were setup for users to create their own World Games experience. Attendees selected the motocross background of their liking, hopped on the BMX bike and posed as if they were performing tricks on the course. Cameras were positioned perfectly to catch just the right angles.

The images were spliced together to create a video with the optical illusion that the user was freestyling through the course as if they were a part of the Nitro Games competition.

Large televisions were setup playing the videos drawing users to the activation.

Hundreds of videos were created and users shared their experience across multiple social media channels.

This one day activation garnered nearly 500 unique social media uploads, translating to over 450,000 impressions.

47 Hats was able to deepen competition goers connection to the games through this interactive activation.

Client

47 Hats

Location

Salt Lake City

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