Nitro World Games
47 Hats wanted to provide an immersive experience for attendees by offering them the ability to feel like they were a part of the sporting event.
A BMX bike and custom green screen stand were setup for users to create their own World Games experience. Attendees selected the motocross background of their liking, hopped on the BMX bike and posed as if they were performing tricks on the course. Cameras were positioned perfectly to catch just the right angles.
The images were spliced together to create a video with the optical illusion that the user was freestyling through the course as if they were a part of the Nitro Games competition.
Large televisions were setup playing the videos drawing users to the activation.
Hundreds of videos were created and users shared their experience across multiple social media channels.
This one day activation garnered nearly 500 unique social media uploads, translating to over 450,000 impressions.
47 Hats was able to deepen competition goers connection to the games through this interactive activation.
Salt Lake City
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