Flor de Caña Rum
Flor de Caña has a unique story, one that began at the foot of an active volcano in Nicaragua. We used this story to inspire a green screen photobooth experience.
Guests stepped in front of our green screen backdrop to snap their photos – in addition to their photos, they also received a GIF with an animated background to share on social media. The background featured the volcano erupting, a nod to Flor de Cañas rich history.
In addition to this immersive GIF experience, Flor de Caña used VR technology to give attendees the opportunity to “volcano-board” down the slope of Cerro Negro, an active sand volcano in Nicaragua – located just 25 miles from the distillery. This amazing virtual reality experience also gave attendees the chance to experience the Flor de Caña tour and see the artisanal production process.
This mixture of event technology gave party guests multiple opportunities to really interact and get to know the Flor de Caña brand.
Flor de Cana Rum
South Beach Miami
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