NBA All-Star Weekend
Fun is only one part of the equation. Yes, stepping into one of our industry leading experiences is fun, but what you get—that’s whole other story.
You want custom output that pops, sizzles, and fizzles, all over social media? That’s exactly what we gave a few awesome brands this year at the NBA All Star Weekend.
Putting together a multi level, high scale event is just one of our many specialties! Let’s dive in and see what went down!
Hennessy & The Players Tribune
To create a custom guest experience, Hennessy pulled out all the stops with our 360º video experience. This is an incredible experience, the end result being a stunning visual experience for the guests and clients alike. Using social media integration, vidoes were emailed to the guests as well as uploaded on social media platforms. Keep in mind, this is all happening in real time from the event!
A 3 shot print layout was also available as a take away. Both the 360º video experience and prints were custom branded with Hennessy and Dwane Wade logos.
Did you know Under Armour has a fully branded bus loaded with limited edition shoes and clothing items. Did you also know that ShutterBooth had a fully branded Marketing Kiosk on board?
Guests who boarded were able to snap some fun pics while shopping. Guests could choose between a single shot print, 4 shot GIF, and the super popular Boomerang. All pics were branded with UA and Champs by Eastbay’s custom hastags. And when you’re on a custom Under Armour bus, you just use that as the backdrop! Social media, emailing and texting was also available in real time from the bus.
DTLR (Down Town Locker Room)
And last but certainly not least, let’s take a look at our experience with DTLR. This amazing experience included a meet and greet with basketball living legend, Allen Iverson at Northlake Mall.
The set up was a custom graphic backdrop, with Reebok and DTLR branding. Iverson was seated (fittingly) on a throne-like chair, which allowed for some once in a lifetime shots with fans. The kiosk captured single shot photo sessions with 4×6 print take aways and SMS sharing. This combination allowed for maximum exposure for each fan during the session as well as keeping the line moving smoothly, allowing for hundreds of fans to meet their hero (and have proof!!).
So what can we do for you and your brand??