Heineken 7-Eleven Experience

In February, 7 Eleven Inc. held its annual 7-Eleven Experience (7EE) at the MGM Grand in Las Vegas. This year’s show drew a record number of attendees including more than 4,500 franchisees, as well as other guests, for a total of more than 8,500 attendees.

The tradeshow floor featured more than 146 vendor partners, double the number of trade show booths from 2018.

Heineken Beer was one of these vendors and booked our branded photo booth kiosk for their expo space. As a result they saw an increase in booth traffic and provided attendees with a sharable moment for social media. Users were able to choose between a photo, GIF, or boomerang GIF. After each session they entered their email information and were sent a branded GIF or photo ready to share on their favorite social network. Each photo and gif was designed as a square and optimized for Instagram sharing.

Over the course of two days 500 shares resulting in a reach of 31,558 and total impressions of 105,406. Check out some of the GIFs below!

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 67,000 stores in 17 countries, including 11,800 in North America.