Dove Mosaic GIF – Dad 2.0 Summit

For the 2019 Dad 2.0 Summit in San Antonio, Dove sponsored a photo booth featuring a customized digital mosaic GIF.

The Event

Dads around the country met in San Antonio, TX for the Dad 2.0 Summit. This annual conference brings together marketers, social media leaders, and blogging parents to discuss all things fatherhood. Keynote speakers included fitness entrepreneur Shaun T and comedians Dax Shepard and Rhys Darby.

The Activation

We worked with Dove to provide a customized photo booth setup to bring awareness to paternity leave for dads. Attendees posed for photos holding custom signs that read “I pledged for paternity leave because______” with their own customized response written in.

Each photo was pulled into our software and added to a customized photo mosaic instantly. Users entered their email and received a branded email with their individual photo mosaic GIF attached and ready for social media sharing. Attendees were encouraged to share their mosaic video on Instagram and Twitter using the hashtags #paternityleavepledge and #Dad2Summit

You can check out Shaun T’s Instagram post and custom photo mosaic here!

Individual photo mosaic GIFs provide event attendees with valuable digital content to post on social media. This service can also be hosted virtually for your next digital online or virtual event! Check out our virtual event photo services here.