Adidas Originals Falcon
ShutterBooth pulled out all of the stops in collaboration with Macy’s Finish Line and Adidas at Harold Square to celebrate the incredibly popular Falcon. Worn by many celebs, such as Kylie Jener, The Falcon has become an incredibly popular throw back shoe. Rooted in the 90s The Falcon boasts an iconic Adidas silhouette with contemporary lines.
Several interactive zones were set up, including a take on Whack-A-Mole labeled “Whack-A-Falcon”, a DJ, carnival foods,and, of course, a fully immersive photo experience set up. The photo station was designed around a custom chair (space age egg chair from the 90s). Using an upward angled camera with a fish-eye lens, guests were able to position themselves in the chair for the perfect shoe-selfie!
Using social media sharing stations, guests were able to post to their favorite social media outlets using the provided hashtags #adidasoriginal #falcon. Social media influencers were on hand to promote The Falcon as well.
Custom Set Up; Fisheye; social media sharing; prints; custom branded marketing kiosk