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MICHIGAN STATE WELCOME WEEK

ShutterBooth Detroit 248.545.3430
DATE:August 25-26, 2013

LOCATION:East Lansing, Michigan

CLIENTS:LaKeidra Bronner
Communications Coodinator/
Residence Education & Housing
Services, Michigan State
University

SHUTTERBOOTH EXPERIENCE:Traditional ShutterBooth with
Strip size custom layout, &
ShutterShare


In 2013 alone, Michigan State University was home to 48,906 students, including people from all 83 counties in Michigan, all 50 states of the U.S., and more than 130 other countries. To maintain such a lively, vibrant and truly multicultural student experience, MSU’s Residence Education and Housing Services team promotes its LIVE ON campaign to encourage students to live on campus. When planning its 2013 “Welcome Week,” MSU wanted to include fun, interactive entertainment for incoming students. LaKeidra Bronner, the Communications Coordinator for Residence Education and Housing Services, turned to ShutterBooth – and together, they created a powerful solution.

“As an alum, it was very exciting to return as a service provider to Michigan State,” says ShutterBooth owner Sara Robins. “I remember the excitement of ‘Welcome Week’ as a freshman and the entire event brought back so many great memories.”

ShutterBooth provided MSU with six booths and six professional hosts, operating simultaneously at the Akers, Brody, Case, Owen and Snyder residence halls. Booths offered guests a choice of color, black-and-white or sepia images. Each to pose with customized Spartan props, created in collaboration with the university. Friends and

families enjoyed unlimited photos and reprints, produced immediately. Each print also included a custom MSU layout to reflect their Spartan spirit. MSU also took advantage of ShutterShare, which allowed guests to upload their pictures to Facebook, Twitter or e-mail directly from the booth. Social sharing not only provided additional fun for the students, but also allowed MSU additional marketing for its LIVE ON campaign.ShutterBooth offered service for two full days, with the booths operating eight hours each day. This enabled all students to take advantage of this special experience, no matter what their scheduleduring “Welcome Week.” In the end, ShutterBooth captured more than 4,600 photos, which it also provided digitally to LaKeidra and her team. The Residence Education and Housing Services plans to incorporate many of the photos into future marketing collateral and campus events.

“College life is such a fun time,” says Sara Robins. “I’m really proud that we were able to help incoming students capture those moments in a way that can last forever. I only wish we had a ShutterBooth at my freshman move-in!”